Category Archives: Blogging

Content Writing Tips From Speyer: Public Relations Specialists

From a global real estate investment firm that probably understand public relations better than anyone, Speyer has some tips and tricks for  firms that are seeking the best reputation for their clients. Speyer however tries to build a reputation for their individual properties, developments, and projects which is why part of their public relations process has been internalized. Here are the most useful tips that Speyer has to master your content writing for public relations process:

  1. Analyze all angles of the story or issue: It is essential that when presenting information to the public that the information is not skewed. The article aims at truth telling, facts, and communicating every side to a story. That way, people are more likely to appreciate the article because it is not bias. Especially, Millennials. Millennials are getting harder and harder to convince online. Due tot he fact that they use it all the time, they are aware of how information gets communicated to persuade them. In this case, honesty and transparency are the best policies.
  2. Keep up with the aftermath: Although it may be difficult for Speyer to keep up with the aftermath of a public relations content announcement, the online world makes it easy. When content is engaging enough, big firms should have prepared answers for the type of feed back that they might get. For example, “thank you for your feedback. We will take it into consideration when continuing with out project”. These types of responses are essential for content writing. Content responses will increase consumer engagement even more.

There are many other tips and tricks that Speyer could recommend about content writing. Most of which are available online. The real challenge is the strategy behind the execution before and after with content writing. The content has to be drafted and edited by multiple people so that the unbiased is maintained throughout the whole piece.

3 Proven Link Building Hacks To Boost New Websites

Finally, you have launched a new website, but you don’t know how to get it off the ground. Everything’s in place – high quality content, impressive design. But if you have no link building in your website, all other efforts can go waste. So, it all comes to this, you need a proper link building strategy to make your website deliver great user experience.

Link building is not an easy affair for sure, but unlike what many SEOs think, link building is definitely achievable if you know what to count. In my opinion, link building is a progressive effort, which if you keep consistent with, will add up in effect, cumulatively. You can hire a company offering search engine optimization Toronto and get your work done!

Or perhaps, you’re looking to do all of it on your own. You have to start small to get to the big guys, and there are no short cuts. There are things you can get started with immediately and there are things you can achieve in the long term. Either of which aren’t exclusive to each other.Here are 3 proven techniques to boost your new website with proper links.

Utilize Directories to Get the Initial Push

If you’re thinking web directories belong to the past, that’s true. But again, it also depends how you define a directory. There are different types of web directories:

  • Paid directories
  • Unpaid directories
  • Manually curated directories and otherwise.

Not all of them are valuable. In fact, you have to avoid most of them. Choose the absolute best ones out there that still are valuable and well reputed in search engine’s eyes. Here are some Best web directories that still are reputable. Getting into them isn’t easy though. Most of them are paid directories and manually curated, so you will have to prove your website’s worth to get in.

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Think about Guest Blogging on Reputable Sites

Guest blogging isn’t entirely dead. If you follow the rules of the game strictly, you’ll get some good returns. Here, you are not allowed to guest blog on just any other website. Pay attention to its PR rating, number of audience and purpose as well. Don’t spend time and effort in getting links on those low-reputation sites, because it will only hurt your own authority.There are a few agencies who can help you with it, in a very google-friendly and legit way.

Great Press Releases are Vital

You can get those cheap $20 press releases. But it’s a waste of money. You have to raise the bar really high up. Choose high-impact players and it’s going to take some searching. Don’t do it yourself, because your press release won’t excite anyone.

Or if you are that serious about writing your own press releases, then take a look at this template from Hannah Fleishman, Hubspot. Finding the right angle that will give you the right mileage is tough. You got to get creative here.Also, it is very important to ensure that you are optimizing your press releases to avoid any Google penalties or else, things could backfire.


Link building for new websites isn’t hard. If you raise the bar and invest quality time and money into time tested methods like guest blogging, web directories and press releases, they can definitely give you a big push.

Tips To Find Killer Content Ideas For Free Using Google Search

Coming up with few good post is a talent, but keeping it consistent is an art, and art is a difficult thing. Although, you have a luxury of paid tools, what if you have a tight budget? Quite frankly, you’ll be wasting your money on paid tools without making use of Google’s free tools. With a little effort and patience, you’ll have a large number of content ideas. Here are some tips for you:

  1. Headline Is Primarily Important

Before you click “publish” button, read that headline again and determine if it is really going to attract people. The headline of your article must have search engines follow it, because search engines try to give close to what users type in their address bar. Learn how to write magnetic headlines with ease.

According to the study conducted by Outbrain on the performance of headline in terms of character length, those lying between 81 and 100 characters have maximum engagement. The study also shows, you should keep the character length within 61 – 120 characters to get better engagement.

  1. Finding “Idea” Is Finding A “Good Headline”

Finding a good headline involves research skills, backed with common sense and a little creativity. First of all, realize that a headline should be specific to your niche, but engaging enough to receive a click-through.  According to SEO agency Toronto, Google Autocomplete and Google Suggestions can help you in this regard.

First Step – Google Autocomplete

Start with the first word, or first two words related to your niche and let Google Autocomplete suggest most searched words to follow.

  • If “Backing cookies” was your pick, Google Autocomplete will give you words like, tips, temperature and slang.
  • If you chose “tips”, there will be other phrases with equally strong search potential. Words like “tricks”, ‘Shortbread” and “soft” may be suggested by Google.

Here, Google can also show the whole recipe of backing chocolate chip cookies, thanks to those rich snippets used by If you can add rich snippets into your blog, Google can display pull out the recipe without making people to click through to your blog, which means top rank straight away.

Second Step – Short Analysis of Actual Searches

  • The headlines you searched via Google Autocomplete can be improved by means of short analysis, to help you find a great idea with highest search volume.
  • Make a list of high potential headlines along with volume and search results. Topics with low search results and high search volume are the best for your headlines.

With a bit of refining and matching up topic ideas with actual searches, you’ll be able to find a good headline topic.

Third Step – Add the Hook

Yes, a hook that will attract readers towards your post. There are too many posts filling your readers’ news feeds on Facebook, Twitter and Google+ etc. So, words like “How to”, “Finding”, “Top”, “10 Ways”, “Get” can be used before the actual topic to grab readers’ attention.

  1. The Topic Needs Time And Patience

Your idea may take several days, even weeks to gain popularity (links and shares). You may need to promote your article on social media platforms in order for your topic to gain organic lift. So, be consistent with your efforts and wait for it to give results.

Alternatively, you can boost your post on LinkedIn, Facebook and twitter by using their paid ads.


Keep repeating this exercise to make a list of great content ideas all the time. It’ll take some of your time, but you’ll end up having a list of great ideas that you can write on and sell, at least for a month.

How to Write Captivating Blog Posts?

Any Killer blog post includes the following things.

  1. Persuasive title
  2. Appealing Introduction
  3. CTA (Call To Action)
  4. Meat of the content (middle of your article – here’s where you should convey yourtopic)
  5. The art of crafting (bullets, itallic, bold etc)
  6. Extra formatting (using appealing images)

Let us discuss each of them now..

1. How to write attention grabbing headlines?

No matter how great your content is.. your readers will decide whether or not to read it with  the title of your blog post. If your title is grabbing their attention, they’ll surely open the post to read what’s in it for them.  If your copy is good, but the title is mediocre, then you can’t make your blog posts going viral.

Titles are everything in blogging. Most copywriters say 90% of the readers will decide whether
or not to open your articles just by looking at your headlines. So try these powerful tips to write killer headlines for your blog posts.

3 tips you can use to write great headlines

  • Tweak the popular posts headlines
  • Use numbers
  • Write How-to articles

1. Tweaking popular blog posts titles:

This is one of the easiest (yet most popular) method  of writing attention grabbing titles. The concept here is very simple.. once check out your own popular blog posts or skim through others popular blog posts headlines. And  tweak better than before, instead of copying word to word.  For example, one of my post popular posts headline goes like this..

How to Write Your Most Popular Blog Post?

See.. how interesting the title is.. almost everyone will be interesting in opening it to know
what’s in it.You can tweak the headline something like this..
3 Ways to Write Your Most Popular News Letter (or)
How to Create Most Popular Post in the Blogosphere etc..
Like this.. you can write as many as killer headlines you want. Simple, isn’t it?

2. Use numbers:

List posts can be attracted very fast. Why? Most of the online readers will love to skim the content than reading word to word. So it’s always a better idea to grab their attention using list posts.
Few examples are:

  • 15 Tips that Professional Bloggers Won’t Tell You
  • 1 Simple Tip to Attract More Readers to Your Blog
  • 89 Ways to Get More Blog Comments On Your Next Blog Post
  • And the list goes on…

3. Write How-to posts:

These type of posts will attract anyone. Because of their tendency
to create some curiosity. Your readers will love to read those blog posts which create
curiosity in the headlines itself, agree?
Here are few samples:
How to Make Someone Read Your Blog?
How to Type Faster?
How to Become Rich in 5 Simple Ways?
Conclusion: Whatever you do.. spend quality time on writing killer headlines for you blog posts.
Make sure you’re using the above three simple yet powerful tips.
2. How to make your introduction part more interesting?
The most important part after creating great headlines is: your first few lines of blog post i.e
your introduction.Introduction should be very attractive. It should immediately create curiosity in others to read
your entire post.
So how can you make your introduction part more appealing?
Here are few tips..
Use quotes: By using popular quotes in your introduction lines, you can quickly generate some
curiosity in your readers. But be sure you’re using the relevant quotes on your blog posts. Use
the sites like brainyquotes, etc to find the best quotes to your relevant topic.
Show stats: Your readers will be amazed if you show them some interesting facts or stats about
your topic. This way you can easily stand out from the crowd and also can create great impact
on other bloggers.
Ask a question: How can you grab someone’s attention easily? Without any doubt.. by asking
questions either in your titles, sub heads or in your introduction part. Questions create curiosity
and thus make your introduction lines stronger.
3. How to do more with your call to action (CTA)?
Call to actions are essential if you want to get something from your readers.
Your blog readers will love to take some action when they read a great post, information or
news on your blog. They’ll do whatever you want if your copy is attractive and informative.
Caution: Never (ever) end your blog post without having a CTA.
You can ask CTA’s like this..
 Did you like the post?
 Do you have any more tips to share?
 Share this blog post if you liked it..
 Subscribe to my newsletter if you don’t want to miss out the goodies like this
And the list goes on..
4. Meat of the content
How to write your meat of the content?Be sure you’re not using complexity in your blog posts. Use simple words in your blog posts. As
a rule of thumb even a 3rd grade student should understand what you’re writing.
Use short paragraphs: Most of the online readers will prefer reading short lines of text. They
don’t like reading long blocks of content. Because long paragraphs are very hard to read and
understand your blog posts.
Use relevant links: This includes interlinking to your old blog posts and/or linking to the
external (yet relevant) blog posts for further reading. Everyone will love to read the detailed
posts instead of reading the same stuff all over the blogosphere, right?
Gather information before you talk: Don’t talk nonsense in your blog posts. Research well
before you’re writing anything on your blog. Because your blog is a long time business
machine.. you’re focusing on generating the results in the long run, not today or tomorrow. So
don’t write false statements.

5. The Art of Crafting

Crafting the blog posts play a vital role in making your blog posts becoming popular.
Use bullets
Make few words italic
And bold the important words to grab others attention.
Don’t use the above three excessively. Use them the smart way. Use them only where they’re
appropriate. Not throughout your blog posts.
How can you use them better?
One simple to craft your blog posts the better way is this: READ more.
When you’re reading other blog posts, you’re not only gaining some information but also you’ll learn
how to craft the content. One shot – two birds!

6. Extra formatting

“An image is worth thousand words”I don’t know who said this quote… but it’s obviously true. Images create more appealing effect to your blog posts. It’s one of the best ways to quickly grab  someone’s attention to your blog.

A word of caution: Don’t use images directly from Google. They may have copyrights and you may face
problems using them without giving any credit.

So where to find free images for your blog posts?

  •  Everystockphoto
  •  Stockvault
  • flickr creative commons
  • freedigitalphotos

The above are the best ways to find free images for your blog posts. Don’t forget to give a link back to
their sites as they require proper credit to use those free images.